Summary
Digital visibility used to be simpler. You either ranked on Google or you didn't.
Now, users ask questions directly to AI. AI answers these questions by recommending a few brands.
That's why, through fetchme.ai, I measured how much space 10 brands from the Turkish insurance sector occupy in AI answers.
Why being visible in AI answers is important
There's a small but critical difference between search engines and AI systems.
Search engines rank. AI recommends.
This difference changes a lot.
When a user searches on Google, they see dozens of results. But AI answers generally include 3–5 brands. If your brand isn't in that answer, you become almost invisible to the user.
Methodology
Prepared based on over 20 prompts and more than 1000 AI answers specifically created for digital insurance and private pension services categories and the needs of brands' target audiences.
AI mention rate is calculated as the ratio of the number of AI answers where the brand's name is mentioned to the total number of AI answers.
Findings
Türkiye Sigorta leads the list with an AI mention rate of approximately 15%. Allianz follows closely with around 13% visibility. It's possible to see that these two brands are recommended more frequently than others in AI answers.
In the next group are Anadolu Hayat and AgeSA. Both brands have achieved approximately 6% visibility. AI systems seem to regularly reference these companies, especially in the Digital insurance and private pension services categories.
Another notable point on the list is the visibility of comparison platforms. Sigortam.net appears in approximately 5% of AI answers. This is because when a user asks for an option, AI sometimes suggests a comparison platform instead of directly recommending a brand.
At the bottom of the list are strong brands like AXA, Anadolu Sigorta, and HDI. The lower visibility of these companies in AI answers might seem surprising at first glance. But the issue here isn't always brand strength.
Often, the issue is this: which topics do AI models associate with that brand in online content.
Looking from an AEO perspective
This is where AEO (Answer Engine Optimization) comes into play.
AEO is a newly emerging approach that aims for brands to be correctly recognized and recommended by AI systems. You can think of it as the version of SEO's optimization for search engines, but for AI systems.
When AI models try to understand a brand, they often use a relationship map, which we call entity mapping. That is, which topics is your brand associated with online? Health insurance, private pension, or motor insurance?
The clearer these relationships are, the easier AI models recommend that brand.
The analysis in the insurance sector shows us this: AI systems generally recommend brands strongly associated with a topic more frequently.
Conclusion
AI systems are playing an increasingly larger role in users' decision-making processes.
Especially in trust-based sectors like insurance, users often choose one of the few brands recommended by AI.
Therefore, a new layer of visibility is emerging.
Being visible on Google is one thing. Being recommended by AI is an entirely different matter.
Measure Your Company's AI Visibility
fetchme.ai analyzes companies' visibility on ChatGPT and Gemini, comparing it with their competitors.
For a free AI visibility report: fetchme.ai
This analysis was prepared in March 2026 using data from the fetchme.ai AI Visibility Platform. Results may vary depending on AI engine updates.