This report measures how three major Turkish telecom operators — Turkcell, Vodafone Turkey and Türk Telekom — show up inside AI-powered search experiences. The analysis is based on AI visibility scores calculated on the fetchme.ai platform using ChatGPT and Gemini responses.
Why AI Visibility Matters
When a customer looks for an internet provider for a new office today, they often ask a model directly:
“Who is the best internet service provider in Turkey?”
“Which telecom operator would you recommend for corporate lines?”
The data supports this shift:
- Turkey is now the largest source of ChatGPT‑driven web traffic globally.
- 68% of B2B buyers say they use AI tools for supplier research.
- 53% of consumers prefer AI chatbots over classic search when researching products.
So the real question becomes:
When these questions are asked, which operators actually appear inside the model’s answers?
What the Scores Show
A visibility score comparison between the three companies yields the following table:
- Türk Telekom ~40% visibility score, leading the pack.
- Turkcell ~39%, right behind; the gap is symbolic.
- Vodafone Turkey ~31%, clearly behind the other two.
This gap is not about service quality, but about communication and signals. AI models are not guessing; they are looking for evidence:
- Türk Telekom and Turkcell have produced deeper, more evidence‑rich content around infrastructure, coverage, enterprise products and references.
- For Vodafone, re‑structuring product pages into a question–answer format and adding more comparative, measurable content would likely improve results quickly.
Four GEO Levers Behind the Scores
Authoritative content depth
Shallow product pages are weak signals. Pages that explain products, differentiators and customer outcomes in depth are far more likely to be marked as sources.Clear entity mapping
Phrases like “Turkey’s largest mobile operator” or “corporate fiber internet provider” need to repeat consistently across the digital footprint — not just once on a single page. That’s how models link a brand to a category.Multi‑platform presence
Models read more than the official website: LinkedIn, YouTube, press releases, industry publications and more. Consistency across platforms builds trust.Measurable proof
Subscriber numbers, coverage maps, investment figures, case studies — without these, a model cannot confidently recommend a brand.
Conclusion: A Leadership Window in AI Visibility
With the top score around 40%, GEO in the telecom sector is still early. That leaves room for operators who move first to build a clear leadership position in AI visibility.
fetchme.ai makes this visible by tracking where and how telecom brands appear across ChatGPT, Claude, Gemini and Perplexity, turning GEO from a vague idea into a measurable, manageable strategy.