Your potential customers are no longer just going to Google when researching a banking product.
They are asking ChatGPT about the advantages of your products. They are getting advice from Gemini when deciding which product to choose.
However, these platforms do not rank results like traditional search engines. They provide a direct answer.
And in that answer, some brands appear while others remain completely invisible.
So, how visible are Turkey’s major banks in this new environment?
To answer this question, we conducted an analysis on fetchme.ai. We looked at which brands AI models recommend and how frequently, calculating a visibility score for each bank.
Visibility Score is calculated by dividing the number of responses where the brand appeared by the total number of queries tested.
The results are as follows:
Banking Sector Scores and Rankings
The first thing that stands out is the top of the list.
Akbank (58%) and Garanti BBVA (56%) share the lead with very close scores.
This indicates that AI models recommend these two brands with similar frequency regarding banking-related questions. When a user asks about credit cards, loan options, or digital banking, these two banks appear more consistently within the answers.
In third place is İş Bankası (46%).
For one of Turkey’s strongest and most established banks, this score might seem surprising at first glance. However, AI visibility isn’t just about brand power. Models look at how a brand is associated with specific topics in digital content and how frequently it appears across different question contexts.
Therefore, even a powerful brand can appear less than expected in AI responses.
Yapı Kredi (33%) is the first bank with a significant gap between itself and the top group. This shows that AI visibility levels vary considerably among banks.
At the bottom of the list is TEB (22%).
This score suggests that AI models give this brand more limited space in their banking recommendations. This is often linked to the brand's digital content structure and how AI models associate the brand with specific topics.
This table tells us something important:
Brand size and AI visibility are not the same thing.
No matter how large a brand is in the industry, if AI models cannot sufficiently associate that brand with specific topic clusters, it may appear less often in recommendations.
This is precisely why a new concept has emerged:
GEO (Generative Engine Optimization)
In SEO, the goal was to rank high on Google. In GEO, the goal is to be included within the answers provided by AI.
Because when a user asks a question:
If the AI recommends you, you exist. If it doesn’t, you are invisible.
In a sector like banking, where people are constantly asking questions, this visibility gap can widen very quickly.
At fetchme.ai, we measure exactly this:
- How AI talks about your brand.
- In which questions it recommends you.
- Where your competitors stand out.
Because most companies still don't know the answer to this question:
Is the AI actually recommending you?
Analysis prepared using March 2026 data via the fetchme.ai platform.